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When Detroit Put a Beat on the World (1959)

On January 12, 1959, Berry Gordy Jr. founded what would become Motown in Detroit, starting as a small label (Tamla) with a big idea: make records that sounded like America could feel. In a city built on assembly lines, Gordy built a musical one, songwriters, musicians, producers, vocal coaches, each refining the same product: three minutes of joy, heartbreak, swagger, and hope.

Motown’s genius wasn’t just talent (though it had plenty). It was craft. The label shaped raw voices into polished performances, tightened grooves until they snapped, and aimed for crossover hits that could travel anywhere, radio stations, dance floors, living rooms—without losing soul. The result was a catalog that didn’t merely soundtrack an era; it defined one.

Decades later, the phrase “the Motown sound” still means something instantly recognizable: a backbeat you can’t argue with, harmonies like architecture, and stories that move like short films. It started with one founder, one city, and the stubborn belief that a song could change the temperature of a room.

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The TTC Team

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